Superior Tobacco Company Curacao continues to innovate by expanding smoke free products portfolio in the island  

Willemstad, Curaçao. – December12, 2019— Superior Tobacco Company Curacao, an affiliate of Philip Morris International (PMI) continues to innovate with the objective of providing better alternatives for adult smokers who have the intention to continue smoking. The company introduced the new version of its heated tobacco product: IQOS 3 Duo.


With IQOS 3 Duo, Superior Tobacco Company Curacao continues to expand its smoke free products portfolio in Curacao, first island in the Caribbean where IQOS was launched. This new version responds to the feedback of our adult consumers and introduces improvements such as a more elegant device design, an upgraded technology that allows two consecutive HEETS uses without recharging the holder and a boost in the charging function of the device.

IQOS 3 DUO comes with an incorporation of a new device color “Copper”, created exclusively as a limited edition.


“IQOS 3 Duo results from listening to the needs of our adult consumers. Thanks to science and innovation, we can timely respond to those needs. With each evolution of IQOS we seek to facilitate the adoption process of IQOS and contribute to a smoke free future as soon as possible.” Juan Ignacio Suárez, General Manager Superior Tobacco Company Curacao.


Suárez added: “The best option is to never initiate smoking and if you smoke, to quit. For those adult smokers that have the intention to continue to smoke, our mission is to accompany them in switching to a better alternative that is scientifically substantiated. Our objective is to improve the lives of all the adult smokers in Curacao and we are very proud that since the IQOS launch in May 2017, 4% of adult smokers in the island have abandoned cigarettes and switched to IQOS.”

IQOS is Philip Morris’ most advanced smoke free product to date and is the result of more than a decade of robust scientific research. The scientific assessment program behind IQOS is based on longstanding practices of the pharmaceutical industry and is in line with U.S. Food and Drug Administration (FDA) guidance. IQOS produces an aerosol that contains on average 95 percent lower levels of harmful chemicals than cigarette smoke. Based on the scientific evidence so far, switching completely to IQOS is likely to present less risk to your health than continuing to smoke. It is important to note however that this does not necessarily equal a 95% reduction in risk. IQOS is not risk free and is for adult use only.


By heating tobacco instead of burning it, IQOS eliminates smoke, ashes and significantly reduces the smell. The iconic brand offers the best in taste and satisfaction in the category, and almost 10 million adult smokers worldwide have adopted this smoke free alternative.


Philip Morris International: Building a Smoke-Free Future

Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI’s smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products. As of Sept. 30, 2018, PMI estimates that nearly 10 million adult smokers around the world have switched to PMI’s heated-tobacco product, which is currently available for sale in over 50 markets in key cities or nationwide under the IQOS brand. For more information, see our PMI and PMIScience websites.


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