Willemstad, 16 March 2022–Yesterday CHATA, the association representing over 250members in hospitality and tourism, launched their campaign “Your Island Experience”. As CHATA’s new 2022 slogan states: “Connecting Tourism with YOU!”, this year CHATA is committed to connecting tourism with the community.
Especially for this campaign, CHATA collaborated with young, local talent, Kevv, straight from Holland. Kevv composed a song titled “Island Away” which connects the experience and beautiful feeling that our island gives to each of us, as well as the visiting tourists. “Island Away” is the soundtrack of the campaign on social media (TikTok and Instagram) where locals and tourists can proudly brag about Curaçao.
How to participate? The campaign will be on social media platforms TikTok and Instagram and everyone with an account can participate by following these steps: 1.Create a viral ‘Reels’ on Instagram or a TikTok video 2.Use the soundtrack by Kevv titled“ Island Away”. An example of the video can be found on CHATA’s Instagram and TikTok(@chatacuracao). 3.Be creative! The video must include Curaçao content. 4.Use the hashtag #CHATA555. 5.Make sure your post is public.
The campaign is open till Saturday, 3 April 2022, 12 PM. At the end of the campaign, CHATA will give out prices for the best, most viral video with more likes. First price: a weekend stay for two, breakfast included, at Scuba Lodge Hotel and a Westcoast boat trip for two with Bluefinn Charters. Second price: two-night stay for two in the tropical superior room at Kontiki Hotel.
CHATA encourages the community to participate in this campaign and connect with tourism. For more information and campaign rules, visit CHATA’s Facebookpageandwebsitewww.chata.org.
